The Vital Connection: Episode four - Using Social Media to reach people for Jesus

Posted on November 13, 2017

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Churches across the Dakotas and beyond are always asking the questions, “How can we reach people for Christ?  And, “how can we connect with people who haven’t decided to walk through our doors yet?” In this fourth episode of the Vital Connection, Jason Smith, creative director for Embrace Church in Sioux Falls, SD, provides some insights.  Smith sat down with Rebecca Trefz, executive director of ministries for the Dakotas Conference, to talk about how social media can be a powerful tool in reaching people for Jesus. 

Relocating from Indiana to join the Embrace team about seven months ago, Smith shares his passion and wisdom that he has gained not only from his time at Embrace, one of the fastest growing United Methodist Churches in the U.S., but also from previous experience at midsize and large churches and experience in the marketing industry.
 
Some key points from the interview include:
Utilizing Social Media is about meeting people where they are.
Engage people in an authentic and consistent way--utilize social media like a coffee shop, not just a billboard.

Use social media to share what God is doing, not just get people to events. Photo: Jason Smith, courtesy of embrace church.

Always start with the Why, the Vision for your ministry and this tool's use in it.
If you have questions for Jason, you can contact him here.

Links to resources on social media for your church, from United Methodist Communications:

http://www.umcom.org/learn/social-networking-overview
http://www.umcom.org/learn/how-to
http://www.umcom.org/learn/social-networking-resources