Branding—Cross and Flame
The United Methodist Church identity is a key component for developing your local church. A brand’s strength and reputation is developed through its consistent application. United Methodist Communication assist local churches with branding through a toolkit that provides all assets and guidelines needed for maintaining visual consistency. Check out all of our free resources. Click here to view and begin using the toolkit.
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Cross and Flame Usage
Symbolism and Significance—The insignia of The United Methodist Church is a cross linked with a dual flame, a powerful reminder of who we are in Christ. It relates the United Methodist church to God through Christ—the cross—and the Holy Spirit—the flame, a reminder of Pentecost when witnesses were unified by the power of the Holy Spirit and saw "tongues, as of fire" in Acts 2:3.
The elements of the emblem also remind us of a transforming moment in the life of Methodism's founder, John Wesley, when he sensed God's presence and felt his heart "strangely warmed." The two tongues of a single flame may also be understood to represent the union of two denominations.
History—The Cross and Flame was birthed following the formation of the United Methodist Church by the union of the Methodist Church and the Evangelical United Brethren Church in 1968. After considering more than two dozen other designs, the cross and flame was chosen as the official emblem. The symbol, one with lettering and one without, was formally adopted by the General Conference in 1968.
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